Steve Jobs revolutionised marketing and advertising when he envisioned copy that puts customers — not products — at the centre. This means creating copy from the perspective of a potential customer or clientele. Identifying their problems and how you as a company can help them. No matter the market you’re working in — whether it’s transport and logistics, fashion, educational products or clinical research — you need copy that can instantly hook your customer and make an emotionally resonant case.
In this way, powerful copywriting is one of the final but most crucial parts of your online presence and transformation. Writing copy requires both a business and a creative eye. For these reasons, it’s not a step you can skip. Nor is it one you can aggregate to a team member who doesn’t have the time or skills. Your copy has to be bold, precise, consistent and capture the essence of your company and what you offer.
This is our philosophy with copywriting at Digital360. Alongside the work of our virtual team, copywriting is a powerful tool in your online arsenal. Let’s take a closer look at how Digital360 uses it effectively.
The entire Digital360 team dedicate the initial stages of your digital transformation to research. This involves market research, social media research, interviews with your clientele and staff etc. You can learn more about our virtual team working process in this blog.
With our copywriting services, we want to collate all we can about you and your business. We’ll then want to find a unique angle that can sell your business. For example, you could run a small start-up that is inspired by your family’s heritage, an event or a location that’s important to you. On the other hand, you could run a large operation, with a diverse and highly skilled team.
This foundation of knowledge is pivotal for creating a long-term brand image. It will inform the copy for the website, future advertising campaigns, interviews and blogs. We want to get it right, hence we’ll produce copy from the initial stimulus and collaborate with you until it’s perfect for your site. This is one of the most exciting parts of the process: discovering what makes your business special to you and the market you work in.
Did you know it takes only 50 milliseconds for a customer to form an opinion on your website? The layout and design of your website play a large part. You can find out more about this from our brilliant UI/UX designer, Veronica. However, one of the first things a customer will be drawn to is a bold, eye-catching statement or text. This is your opportunity to affirm that customers are in the right place. That means it’s the copywriter’s job to provide a succinct, creative one-liner that instils prospective clients with confidence.
This might look simple and effective — and it is — but it requires brainstorming, editing and multiple drafts. We want to populate the website with text that provides solutions and signposts to your target audience. Every piece of text is leading them to hitting that contact us button or putting your products in their basket.
Our copywriting services offer so much potential for building a story and image around your brand. Blogs and staff interviews are great ways for your customers and clients to get to know you, your team and your business. We’ll collaborate alongside your team to devise and schedule particular content.
As much as you are selling products and services, you’re selling trust, and the ability for clientele to place their trust in you. The more knowledge they can cultivate about your business through these personalised stories, the more likely they are to invest trust in you. You’ve hooked them from Instagram or LinkedIn, but where do they go from there?
This content we publish could revolve around new products, services, innovations, season launches, events and more. We’ll post these blogs and interviews to your social media channels as well as your website. As we’ve highlighted, this has a compound effect over time. Whilst you’re building an archive and sharing new information, you’re showcasing the commitment you have to building a personable, relatable and professional brand.
At Digital360, we recognise the difficulty of outsourcing work vs building an in-house team. That’s why we’re able to offer the best of both with our virtual team. We’re able to work flexibly with your needs and vision. Let’s say you’ve got a keen blog writer on your team who doesn’t have the time, commitment or confidence to write monthly blogs. We can collaborate alongside them to write and finish these blogs, or we can take their stimuli and write the blogs. Furthermore, we’ll contact your team members, organise and conduct interviews over the phone or on Zoom. That’s one less thing for management to worry about!
It’s important to be conscious of how certain copy demands a certain tone. Your products and services pages need to succinctly communicate relevant information, advertise and emotionally appeal to customers. Short quotes and phrases posted on LinkedIn require a skilled linguistic eye, because just a few words can shift the entire meaning of the text.
Adapting to these demands and producing content whilst staying on top of your existing workload can become a difficult order. That’s why we’re here to help. We’re excited to announce a new and upcoming Digital360 mobile app. It will put you in direct contact with our team and put content and materials into one interface. Say you need something written quickly – like a new page for your website – you can message us directly. From there, we’ll organise the upcoming work and keep a line of communication until it is complete. Your email’s inbox will thank you.
If you want to find out more about our copywriting services, virtual team or our upcoming mobile app, don’t hesitate to contact us today.